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On December the 8th 2016, David Bain brought together 107 leading experts as part of 1 not-to-be-missed live show, where they all shared their number one, actionable digital marketing strategies for 2017. And this very book, Digital Marketing in 2017 shares, categorises and expands on everything discussed during that unique online show. Digital marketing never stands still. What once may have worked exceptionally well a couple of years ago may actually be detrimental to your business today. So how do you stay on top of things and focus on what s working now? Reading and implementing tactics currently successfully used by experts in their field is surely one of the best ways, and that s precisely where this book, Digital Marketing in 2017 comes in. David Bain brings together a collection of experts who are actually walking the walk when it comes to marketing their and their client s businesses successfully online. People like John Lee Dumas from EOFire, Yaro Starak from Entrepreneur s Journey, Natalie Sisson from Suitcase Entrepreneur and Amy Schmittauer from Savvy Sexy Social are all world-class digital marketing doers . You then have the world s leading agency thinkers. Such as Eric Enge, Aleyda Solis, Lexi Mills and Mike King. And contributors who run successful marketing technology companies, such as Mike Mindel from Wordtracker, Cosmin Negrescu from SEO Monitor and Emeric Ernoult from Agora Pulse. However, it s rather unfair to start picking individuals out from the dazzling crowd. Just because names are more famous in certain circles doesn t necessarily mean that they offer the best advice in this book. There many of the 107 contributors to this book who you might not have heard of, who you should pay just as close, if not closer attention to. This isn t a book of theory. Just as in his podcast, (Digital Marketing Radio) in this very book, David Bain has created is an actionable resource that you can easily understand, enjoy and utilise to quickly impact your own business. Read it, implement it, and reap the benefits.
- Sales Rank: #564020 in Books
- Published on: 2017-01-31
- Original language: English
- Dimensions: 7.81" h x .45" w x 5.06" l,
- Binding: Paperback
- 198 pages
Review
I've been interviewed hundreds of times over the span of my career. The vast majority of those experiences were fine but forgettable. Not so with every one of my interview experiences with David Bain. David has a stand out talent for bringing out the best in the people he interviews, and often getting us to say or reveal things we might not elsewhere! He does this with wit, charm, and grace, but without ever getting in the way of the central focus. As a result, he ends up attracting the best and the brightest in our industry, and we eagerly accept any opportunity to be on his show. In this book, you'll benefit from all of that in one convenient place. Read it and get the insights you won't get anywhere else. --Mark Traphagen, Senior Director of Brand Evangelism, Stone Temple Consulting
David is a true innovator. His little black book of digital experts is in my opinion unrivalled in our industry. The fact he s managed to bring so many of them together to contribute to this unique publication is a credit to him and to the unique way digital can foster collaboration and generosity it makes me proud to be a digital marketer. --Jonny Ross, Founder, JonnyRoss.com
David Bain has done it again. Digital Marketing in 2017 brings together over 100 of the world s leading digital marketers to share their insights, marketing secrets, and powerful strategies. As a leading digital marketing expert, host, and entrepreneur, David has interviewed top marketing personalities and distilled their most powerful ideas into this very book. Simply put, if you want the best, most cutting edge information that can grow your business or improve your marketing, this is the very best resource you'll find. --Michael Fleischner, CEO, Big Fin Solutions
About the Author
David Bain is an author, podcaster and digital marketer who started his first online business in the year 2000. He completed his MBA at Napier University, Edinburgh in 2005 before in 2007 presenting one of the first online marketing training courses to be held in Scotland. Since then David has held in-house digital marketing management positions as well as senior management roles in SEO agencies in the UK and Australia. He is also a prominent podcaster, being founder and host of Digital Marketing Radio . You can find him over at Twitter on the handle @DavidBain.
Most helpful customer reviews
0 of 0 people found the following review helpful.
This comprehensive digital marketing book brings advice from the best in the industry. Priceless insight!
By Meg Bryant
Fantastic collection of knowledge, wisdom, and experience. Fun read and easy to digest. David did a fine job of abridging the tips and advice that was shared during his landmark live show. There is so much I have already put into action for my own personal branding as well as professionally in my new roll as an in-house marketer.
0 of 0 people found the following review helpful.
There are a bazilion of books about digital marketing, ...
By Amazon Customer
There are a bazilion of books about digital marketing, right? Why buy this one?
Well, it's simple, there are a bazilion of books on the topic but this one is the ONLY one with that many practitioners sharing their own experience and tips. It's not the point of view of one so called expert, it combines dozens of them.
For that simple reason, it's a must read!
0 of 0 people found the following review helpful.
A fine collection of advice featuring some of the best-of-the-best in the digital marketing space.
By Matthew Turner
A fine collection of advice featuring some of the best-of-the-best in the digital marketing space.
David's taken on quite a project here, but my has he pulled it off. A great read, and a great resource to have by your side (ready for your next big launch/project).
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